The Problem
Top 3 Problems
What is the crucial problem faced by your consumers? Capture their central frustration.
What is the crucial problem faced by your consumers? Capture their central frustration.
What is your solution to consumers’ problems? Present the defining elements of your service: what makes it the top tool for addressing consumers’ needs?
What is your solution to consumers’ problems? Present the defining elements of your service: what makes it the top tool for addressing consumers’ needs?
Define one clear, direct competitor. Consider the other ways customers can address their problems. What products or services exist as alternatives to what you're offering?
How will you track consumer engagement, excitement, and usage of your product?
How will you interact with consumers, inform them of your developments and services? Print ads, social media platforms, promotional events, or even word of mouth—consider the most effective ways to reach users.
Define the specific characteristics of your early adopters.
What will it cost to launch and maintain your business? Consider each stage of your start-up from creating a website and acquiring users, to hiring employees and producing goods, to marketing products and getting them to consumers.
What monetary sources will fuel your company? How will you generate income? Present a pricing model for your product or service, and then highlight other sources of revenue—ad sales, subscription fees, or asset sales.
Lean Canvas, created by LEANSTACK, is an adaptation of the Business Model Canvas and is licensed under the Creative Commons Attribution-Share Alike 3.0 Un-ported License.
How do you stand out from competitors? What puts you ahead of the pack? Why should consumers have confidence in your service above others?
Who can you help? Identify 3 to 4 user personas you envision turning to you for solutions. Try our User Persona Creator tool.