Type business, marketing, or project-based goals you are looking to reach.
What does the business look like in X number of years?
What are the desired results of a campaign or project look like?
Needs
Needs are also internal factors within your control. These might be resources, materials, processes, people, etc., that you know you need to meet your goals.
If we just had __________ this would be a better place to work, or we would be effective in completing our plan or make it fit what you need.