Porter's
Industry Rivalry
Bargaining Power of Suppliers
Threat of New Entrants
Threat of Substitutes
Bargaining Power of Buyers
Industry Rivalry
Threat of Substitutes
Bargaining Power of Buyers
- Time and cost of entry
- Knowledge
- Economies of scale
- Barriers to entry
- IP
- Network effects
- Cost of change
- Substitute performance
- Number of competitors
- Quality differences
- Other differences
- Customer loyalty
- Switching costs
- Cost of leaving the market
- Number of suppliers
- Size of suppliers
- Uniqueness of service
- Your ability to substitute
- Cost of changing
- Number of customers
- Size of each order
- Differences between competitors
- Price sensitivity
- Cost of changing
- Ability to substitute
Use this area as a notepad to type all your notes. Post the key points in the diagram above.
This framework was developed by Michael E. Porter of Harvard University and was first published in Harvard Business Review in 1979.
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