Product Name
Give the product a name.
Give the product a name.
Why are you creating this product? What is the overarching goal?
How do you define success?
Create several personas representing specific segments of your audience to understand where your product fits into the market.
Use the User Persona Creator and the Persona Comparison tools to identify your target audience.
This message should explain what your product is and how it is different from your competitors’ product. Highlight a few unique selling points.
Selling Point #1
Selling Point #2
Selling Point #3
Dig into your target audience to understand their problem. What features or functions are necessary to meet your customers' need?
User Persona #1
Identify how your product will be funded and how the product will generate income? Present a pricing model to highlight all possible sources of revenue—ad sales, subscription fees, or asset sales.
What are the means you use to acquire, retain, and grow customers? How will you interact with consumers, inform them of your product and features?
Consider the most effective mediums to reach your desired audience.
Bar Graph
Traditional Ads
Online & Social Media
Referral
Guerrilla Efforts & PR
User Persona #2
Think of both fixed and variable costs associated with discovering, delivering, marketing, selling and servicing your product. What activities and assets are the most expensive? And which are the riskiest?
What key resources does your value proposition require? Think of both internal resources—capital, patents, HR, etc—and external resources—background resources and marketing materials.
Fixed Costs | Variable Costs |
---|---|
Fixed Cost #1 | Variable Cost #1 |
Fixed Cost #2 | Variable Cost #2 |
Key Resource #1
Key Resource #2
Key Resource #3